Sun Valley, ID – Mar. 9, 2023 – Sun Valley Resort, North America's first destination ski resort, established in 1936, today announces the availability of its annual season pass offerings and renewed pass partnerships with Ikon Pass and The Mountain Collective for the 2023-24 season. These partnerships will continue to create additional benefits for Sun Valley Resort Annual Pass Holders and allow access to Sun Valley’s expanded terrain for Ikon Pass and Mountain Collective Pass Holders.

“We’re making a massive investment in the skier and rider experience at Sun Valley Resort this summer with the Warm Springs Enhancement Plan, which includes new lifts, new terrain and additional snowmaking coverage. Our guests will be blown away by the change,” said Pete Sonntag, General Manager and Vice President of Sun Valley Resort. “There has never been a better time to come visit us, and we can’t wait to welcome Sun Valley Resort, Ikon and Mountain Collective pass holders for the upcoming season.”

In 2023 Sun Valley Resort is continuing on the multi-year Warm Springs Enhancement Plan, including two new lifts that anticipate being open by the winter 2023-24 season to replace and realign the Challenger Chairlift, construct the new Flying Squirrel Chairlift replacement, and extend the Flying Squirrel trail and snowmaking. New gladed terrain, along with Sunrise Expansion and many other areas on the mountain, are the result of the Bald Mountain Stewardship Project, a partnership with land and environmental agencies to improve overall forest health and decrease fire risk on Bald Mountain.

Sun Valley Resort remains independently owned and operated and is a three-peat winner of Top Ski Resort in the West from SKI Magazine’s revered Annual Ski Resort Awards. The year-round destination resort claimed the title for the third consecutive year after clinching top spots in the categories of No. 1 in the West for Overall Satisfaction, Lifts, Dining, and Local Flavor. Sun Valley Resort also ranked highly in the categories of Grooming, Guest Services, Lodging, Apres, Nightlife, and Family Friendly.

Sun Valley welcomes back Ikon as a partner, which is now made up of 50+ resort destinations. With resorts spanning five continents, 10 countries, 15 states and four Canadian provinces, the Ikon Pass gives pass holders access to some of the most iconic mountains in the world. Additionally, the resort welcomes back the Mountain Collective, offering access to an incredible array of world-class destinations. The Mountain Collective Pass boasts two days at each of the collective’s destinations, for a total of 44 days of access, and 50% off all additional days without any blackout dates.

These pass partnerships create additional access opportunities for Sun Valley Pass Holders. The following are benefits available to various pass holders commencing with the 2023-24 season:

• Sun Valley Challenger Platinum: Unlimited skiing and riding at Sun Valley’s Bald and Dollar Mountains as well as unlimited skiing at Snowbasin Resort in Huntsville, UT. Purchase of a Challenger Platinum Pass comes with an Ikon Base Pass (23-24 winter access only) and 50% off single-day lift tickets at all Mountain Collective resort
• Sun Valley Challenger: Unlimited skiing and riding at Sun Valley’s Bald and Dollar Mountains as well as unlimited skiing at Snowbasin Resort in Huntsville, UT. 50% off day window tickets at all Mountain Collective partner resorts starting the 2022-23 winter season. Ikon base pass is not included with this pass option. 
• Ski Free This Spring Benefit: Guests that are new to the 2023-24 Sun Valley Challenger or Sun Valley Challenger Platinum Pass will receive unlimited access to Sun Valley for the remainder of the 2022-23 winter season. This benefit is available to guests that pay in full at time of purchase, ineligible with a payment plan.
• Ikon Pass: Ikon Pass holders will receive seven days of unrestricted access at both Sun Valley and a 10 Friends & Family discounts of 25% off day window tickets at both resorts.
• Ikon Base Plus Pass: Ikon Base Plus Pass holders will receive five days with holiday restricted access at Sun Valley and 8 Friends & Family discounts of 25% off day window tickets at both resorts.
• Ikon Base Pass: Ikon Base Pass will not receive access to Sun Valley.
• Mountain Collective Pass: Mountain Collective Pass Holders will receive two days of unrestricted access at Sun Valley and an additional 50% off day window tickets for pass holders after using their two days.

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Media Contacts:
Local: Maria Brickman | mbrickman@sunvalley.com

National: Jess Fiaschetti | jess@outsidepr.com

About Sun Valley Resort

Sun Valley Resort was founded in 1936 as America’s first destination ski resort. Located in the Idaho mountains, it is truly a four-season resort with a wide array of activities. Outdoor adventure enthusiasts enjoy world-class skiing, snowboarding, skating, hiking, biking, golfing, fishing, shooting, concerts, shopping, restaurants, and conferences, and special event space. Sun Valley is a member of The Grand America Hotels & Resorts family. Sister properties include Snowbasin Ski Resort (Huntsville, Utah), The Grand America Hotel, Little America Hotel (Salt Lake City, Utah); The Westgate Hotel, San Diego, Calif.; Little America Flagstaff, Ariz.; Little America, Wyo., and Little America, Cheyenne, Wyo.

Sun Valley is served by Hailey's Friedman Memorial Airport (SUN). The airport is located 14 miles from the resort and is easily accessed from six major cities: San Francisco (SFO), Seattle (SEA), Los Angeles (LAX), Salt Lake City (SLC), Denver (DEN), and Chicago (ORD). All Sun Valley Resort guests receive complimentary roundtrip airport transportation.

 www.sunvalley.com | 800.786.8259 | @sunvalley | #sunvalley